Smirnoff UR The Night Made My Night at matter

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The People's Bar at Smirnoff UR The Night

If I could design my ideal club night, it would probably feature my favourite cocktails, a big name music act, and fun and games all night.

Happily, my ideas are pretty similar to those contributed by Facebook fans of Smirnoff UR The Night, a unique club night designed by said Facebook fans, who sent in their ideas for a chance to win free tickets to the night.

Little Boots performs at matter

So what did they come up with?

Well, keeping in the spirit of participation, there was a DIY cocktail bar, where you could create your own cocktails; a secret (and free) bar accessed via a visit to a fortune teller; a make-up station; a digital graffiti wall (with the option to upload your masterpiece to Facebook in one click); and even a game of bingo!

Add to this non-stop entertainment, including an energetic half-hour set from Little Boots¬†and an appearance from the Pet Shop Boys. Plus, DJ sets from Tom Middleton, Hot Chip and Bristol club night Monkey! Flash! Light! where we were given a torch and led into a darkened room of drum’n’bass.

I left The O2 with a fake butterfly tattoo, ridiculously long false eyelashes and a white feather boa – all mementoes of a night well spent!


  1. Mike Fletcher says:

    I left the O2 with a fake tash, bowler hat, sun visor, torch from the night vision rave room and a Michael Jackson glove. Great performances from all the acts especially The Petshop Boys. My fave bit of content was the Fortune Teller that gave guests clues to find the secret room and the KGB that hid behind newspapers and gave guests secret missions. Congrats to the events agency RPM that devised the night on behalf of Smirnoff – much hilarity was had!

    Mike Fletcher, Visit London Contributing editor

  2. Rax says:

    T’was indeed an awesom night – full of quirky surprises around every corner. The level of detail that went into the evening was impressive (I particularly enjoyed the level of investigation that went into finding out the location of the ‘secret room’).

    I feel lucky that I was there.

  3. LucieMatienzo says:

    Great idea, thanks for this tip!