Cat Deely Helps Launch Flowe(red) in Covent Garden

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As Valentine’s Day comes around again, the issue of giving ethical, eco-friendly flowers to your friends and loved ones rears its complicated head.

Yes, getting a bouquet is a lovely part of Valentine’s Day. But all too often, there’s a worry that those very flowers have done more harm than good before arriving to adorn your living room.

Today, Cat Deely was in London’s original flower market, Covent Garden, looking like a modern-day Eliza Doolittle, helping launch FLOWE(RED), a new online flower service from (RED). Ethically sourced flowers? You bet. And all the profits from the sale of the bouquets (which cost between £20 and £65) go towards saving lives in Africa.

As Cat says, “FLOWE(RED) is a truly inspiring new service from (RED).  I can now purchase stunning flowers for someone I care about, or as a treat for myself, in the knowledge that the profits reach those who need it the most.  It costs as little as 20p a day to buy the vital medication needed to keep someone who is HIV positive in Africa alive. Thanks to (RED), just one bouquet of flowers can now make a real difference and help save lives.”

Order online at Give a good gift this Valentine’s Day.