Ben and Jerry’s Sundae on The Common 2010

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Another successful Ben and Jerry’s Sundae on The Common came and went this weekend. Millions of calories of delicious free ice cream were consumed (if the amount we ate was anything to go by!), there were great sets from the likes of Doves and Idlewild, and there was all the usual Ben and Jerry’s fun to be had (toe wrestling anyone?)

Festival-goers paid their respects to gone-but-not-forgotten ice creams at the Flavour Graveyard, and were rewarded with pieces of the legendary ‘Wich (ice cream sandwich) which was resurrected for one weekend only.

This year’s event had a Fair Trade focus as the ice cream brand is committed to making all its products Fair Trade by 2011. As if we needed another reason to eat ice cream!