London 2012 Launches Pride Pin Badge for Gay Community

Ahead of tomorrow’s London Pride, London 2012 organisers have launched a pin badge to celebrate diversity and inclusion at the Olympic Games.

Former Welsh rugby captain, Gareth Thomas – who recently announced that he was gay – was given the first badge Pride Pin Badge at the unveiling ceremony this week.

Thomas said: “It’s great to see LOCOG reaching out to all communities and making sure that London 2012 is a Games for everyone, in which every community feels included.

“I hope that everyone buys and wears their pin badge with pride and helps us achieve greater inclusion in sport.”

Paul Deighton, Chief Executive of LOCOG added:

“Our vision is as bold as it is simple – to use the power of the Games to inspire change. We want to reach out to all parts of the community and connect them with London 2012.”

The summer of 2012 is set to be one big celebration with WorldPride 2012 also taking place in the city.

Further badges celebrating different sections of the community will be launched within the next 12 months celebrating London’s diversity – a major part of the successful Olympic bid.

The pride pin badges will be on sale tomorrow at London Pride and also from the London 2012 online shop.

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