First Customer in Line At Apple Covent Garden

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It’s no secret that the brand new Apple store opens in Covent Garden tomorrow at 10am.

The London space will be the largest Apple retail store in the world and excited customers are already queuing outside.

Rose Williams, 29, is first in line. She’s been queuing since 10am this morning and is hoping to purchase an iPad.

As well as being beautifully designed, the new Apple store has unique rooms dedicated to iPods, iPads, Macs and iPhones. There’ll even be 30 iPads on display on the shop floor (yes, you can touch one!)

There’ll be a range of limited edition accessories on sale at the new shop, including cases for MacBooks and iPhones.

If you’re not sure what to buy, there’s a team of personal shoppers on hand to help you choose. And don’t worry if you’re not technically minded, the Start Up Room will get you up and running with your new toy before you’ve even left the store.

There’s also everything that you’d expect from an Apple store – a Genius Bar for technical support; personal training with Apple’s One to One programme; free daily workshops and presentations but all bigger and better than ever before!

Take a look at James Holland from gadget website‘s pre-opening tour of the new Apple shop:


  1. Boo says:

    The store looks amazing! Really looking forward to going. Might even buy myself a little something…

  2. Apple just know how to do things well. And i guess that is just down to hard work and a lot of clever people around them. Grant

  3. Lilac says:

    Walked past the Apple store on Sunday evening. It looks very sleek but you’d expect that. I’m amused by the wandering presence of Apple boffins who seem to patrol constantly!