British Wool Week: Sheep on Savile Row

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To celebrate British Wool Week, the Campaign for Wool have filled Savile Row with grass and sheep! If you’re fanatical about fashion, you’ll probably be aware that wool tailoring is enjoying a massive resurgence in popularity, thanks in part to Matt “The Doctor” Smith‘s Harris Tweed jacket and Benedict Cumberbatch dashing about as Sherlock Holmes in an Inverness Cape. Savile Row is the perfect place to check out the latest menswear trends and indulge in a little bit of luxury.

The Exmoor Horns and Bowmont sheep were happily grazing in the sunshine in central London this morning and will be there all day. Next to the sheep is an exhibition by R Gledhill, who card and spin British wool into yarn which then gets spun into cloth which is then used by Savile Row tailors to make bespoke suits.

All those big boxes of unspun fleece were so soft, colourful and tempting it made me wish I’d popped my spindle in my bag this morning so I could spin a few meters!

If you’re popping along to see the sheep, you might also be excited to know that many of Mayfair’s most distinguished tailors, including Hardy Amies and H.Huntsman & Sons have opened their studios and archives to the public today so you can find out what goes on behind the scenes.

I took a tour of Anderson & Sheppard with Managing Director John Hitchcock who guided me round the shop, office, changing rooms and workshops and showed us (some London College of Fashion students joined in) the details on some funky purple and yellow plus fours suit which won the 2009 Golden Shears competition. John also told us about Alexander McQueen‘s time at Anderson & Sheppard.

You can pop along to see the sheep and enjoy the open day till 6pm tonight. If you can’t make it there are events happening all week, including wool themed windows in many shops across London including Selfridges, Jaeger and Jigsaw. You can follow the design trail at the Design Centre Chelsea Harbour to find out more about wool for your home.

Find out more about The Campaign for Wool, British Wool Week and why wool is the ultimate in sustainable, biodegradable and luxurious fashion at


  1. nic says:

    this is just so super cute, sheepies! wool is a fantastic product and should be valued. i love the the philosophy of Izzy Lane and her sheep sanctuary and

  2. Trev says:

    Trying to work out if the sheep in the forth photo are scared of the “farmer” or they’re saying – “get off my land”…West Country accent optional.

  3. Gareth Hare says:

    Wool is so important to all of us – you are not supporting the tailors – you are supporting the entire wool and textiles industry. An interesting piece here on why supporting wool is so important: