London has been named the world’s best destination, thanks to the opinions and reviews of visitors to the capital city.
London came top in the World, European and UK award categories at TripAdvisor’s 2012 Traveller’s Choice Destination Awards.
The award results were determined by a combination of traveller reviews, “favourited” destinations and most highly-rated places on TripAdvisor.
TripAdvisor spokesperson Emma Shaw commented:
“To be crowned the world’s best destination in the Olympic year by millions of travellers is a tremendous honour for London. It’s fantastic to see the capital recognised and rewarded by those that have really experienced the city – travellers themselves”.
TripAdvisor is the world’s largest travel site and is used by 50 million users each month.