London Shopping News: Victoria’s Secret, A Sample Sale, Book Signings and My Perfect West End Day Competitions

Victoria’s Secret New Bond Street Store Launch: 29 Aug
The new Victoria’s Secret store is finally launching on New Bond Street tomorrow. It’s been a long-awaited arrival in London, and the store is said to live up to all the hype. The 40,386 square-foot emporium includes three floors of sparkly, super-glam, seductive “secrets”. And as well as the requisite classic pink, striped furnishings, the interior also has a British twist: old-stlye paintings, carved wooden fixtures and giant glass chandeliers. The walls are covered with black-and-white photographs of the Angels (signed by the models); and other highlights include the fourth-floor, invite-only VIP suite, where high-profile shoppers can relax on plush sofas in a psuedo-library as they peruse the label’s latest products.

Sample Sale: 30 Aug-2 Sep
Starting on Thursday, there’s a four-day sample sale of men’s designer shoes, clothes and accessories at the Old Truman Brewery on Hanbury Street, E1. For just £1 admission, you could pick up bargains like Ralph Lauren polo shirts from £60; Ted Baker shirts from £35 and True Religion T-shirts for £29 (RRP £79.) Head along from 1-8pm on Thursday, 1-7pm on Friday, 12-7pm on Saturday and 12-5pm on Sunday to get your hands on some great new clothes for autumn. Visit www.secretsamplesale.co.uk for more information.

Book Signings: 6 Sep
I’ve got two exciting book signings for your diaries, happening next week.

On Thursday 6 September, actress and author Emma Thompson will be in Selfridges signing copies of her new book, The Further Tale of Peter Rabbit. Emma’s book is the 24th tale in the existing collection of Peter Rabbit stories. It is the first time that Frederick Warne has published an additional title to the series which Beatrix Potter wrote between 1902 and 1930. In The Further Tale of Peter Rabbit, Peter’s adventures take him beyond the boundaries of Mr McGregor’s garden all the way to Scotland, where he meets the gentle giant Finlay McBurney, a distant Scottish relative. Emma will be signing copies of the book between 5 and 6pm on 6 September.

On the same day over at Waterstones Piccadilly, you can meet the Fifty Shades of Grey author E L James. From 6.30pm, the writer will be signing copies of the bestselling novels Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed.

In both cases, make sure you arrive early to avoid disappointment. Details about the Selfridges signing are all clearly laid out here. You’ve been warned!

My Perfect West End Day
If you’re feeling lucky, why not enter one of West End London’s fantastic new competitions?

Between today and 3 September, you can with the Perfect Iconic West End Day, as part of West End London’s new Perfect West End Day campaign. This prize includes a VIP shopping day for two at Liberty, dinner for two at the National Portrait Gallery, tickets to see One Man Two Guvnors at the Theatre Royal Haymarket, and a night’s stay at The Langham Hotel. There’ll be more competitions coming in the next few weeks – I particularly like the sound of the Perfect Family West End Day, which includes a VIP experience at M&Ms World, dinner at the Rainforest Café, a private shopping spree at the Disney Store and four tickets to see Stomp and meet the cast. Check out www.westendlondon.com to find out more.

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