London’s best stores and shopping districts are taking part in Fashion’s Night Out on Thursday 6 September: a celebration of shopping that runs all over the world. If you’re into shopping, you don’t want to miss this! Here are some of London’s highlights:
Seven Dials will be celebrating Fashion’s Night Out with complimentary drinks, makeovers and special offers across many of Seven Dials’ beauty salons, fashion and lifestyle stores and restaurants. Seven Dials is a really lovely area for shopping in London, so make sure you take advantage of the freebies on offer.
John Lewis Oxford Street
Top London department store John Lewis Oxford Street is also joining in with Fashion’s Night Out. John Lewis is displaying the exclusive new Somerset by Alice Temperley collection in a live catwalk show between 6 and 9pm. There’ll be a DJ in store creating the perfect fashion party atmosphere, while you can enjoy delicious Charbonnel & Walker chocolates and a complimentary drink. And the John Lewis Beauty hall will be full to the brim with this season’s key products, ready to create wonderful new looks. I can’t think of a better excuse for an early evening make-over before heading out into London’s West End!
At Liberty, you’ll have the chance to meet Jonathan Saunders who’ll be in store running a photobooth where you can get involved in #showusyoursaunders: pose in your finest Jonathan Saunders wares for a photo with the man himself. In addition, Roksanda Ilincic will be signing exclusive hand-drawn sketches of her AW collection for you, and working with her muse and model Jade Parfitt. Jade will be on hand to model Roksanda’s designs and advise you on your purchases. Head up to the Shoe Lounge on the first floor where there’ll be a Victorian Fun Fare-styled photobooth where you can pose for photos in funky masks and accessories. If you’re a scarf fan, don’t miss the Liberty scarf styling team on the ground floor, who’ll be demonstrating a myriad of ways to wear your finest Liberty scarves. On the same floor, you can visit hair colourist Josh Wood and his team, who’ll be taking over the Liberty beauty hall. Finally, Cointreau has created a special cocktail menu to celebrate FNO, exclusively for Liberty shoppers, which you can sample in the Cointreau satellite cocktail bar on the first floor.
UGG Australia Piccadilly
Take a trip to NYC via the UGG store on Piccadilly on Fashion’s Night Out. For one night only, UGG will channel Manhattan with NYC-inspired treats for customers on the night. All shoppers on the night will receive an exclusive UGG Australia shopper with any purchase to carry their goodies home, while a DJ will spin iconic New York-themed songs to get shoppers in the Empire State of Mind; and the apple-flavoured cocktails will also give you a real â€œtasteâ€ of the Big Apple! Finally, there’ll be a classic yellow New York cab parked outside the store, where shoppers can enter hourly competitions to win all of the UGG goodies stowed in its â€œtrunkâ€. Simply pick a car key from the basket in-store and if your key fits the lock, then the â€œbootyâ€ is yours!