Royal Mail has produced a commemorative sheet of stamps that follow the history of the Eye, from the original 1993 sketches to becoming an important part of the New Year’s fireworks displays.
The London Eye isn’t the first London icon to celebrate its birthday with stamps. Earlier this year Battersea Dogs and Cats Home marked its 150th birthday with a special set of stamps featuring rehomed cats and dogs.
David Sharpe, Divisional Director of London Midway Attractions at Merlin Entertainments said:
“The London Eye has far exceeded any of our initial expectations when we opened in 2000. Ten years on and we’ve achieved fantastic success, with over 38.5 million visitors from all over the world coming to enjoy what has become the most iconic landmark in the capital. We hope that London Eye fans enjoy the 10th birthday commemorative stamps to celebrate this milestone.”