Sainsbury’s has been announced as the first-ever Paralympic-only sponsor for the 2012 London Olympic and Paralympic Games.
LOCOG said this week that the UK supermarket chain will utilise its network of more than 850 stores to help promote the Paralympic Games in the run up to 2012 and will make Paralympic Games and ParalympicsGB merchandise available across the UK.
The Sainsbury’s pledge represents the largest sponsorship of any Paralympic Games to date.
LOCOG Chair Seb Coe said: “The support for the Paralympic Games in the UK is incredible and I’m thrilled that we are now in a position to confirm our first stand-alone Paralympics sponsor.”
Sainsbury’s CEO Justin King said: “We are delighted to be the official sponsor of the 2012 London Paralympic Games. The vision on which the Paralympic Movement was founded complements Sainsbury’s commitment to promote a healthy, fitter lifestyle across all ages and abilities. Together with our customers and colleagues, we look forward to supporting a successful 2012 Paralympic Games.”
Read more about the 2012 Olympics and Paralympics on Visit London.