Posts Tagged "volvo"

Volvo Starlite Urban Drive-In on Brick Lane

Last night I went to the launch of London’s first-ever drive-in cinema.

Located in a large carpark in the Old Truman Brewery off Brick Lane, the Starlite Drive-In consists of about 20 brand new Volvos parked in front of a big screen for your viewing pleasure.

For the launch, the cars were the stars: we were invited to explore the three types of Volvo provided (a convertible, a sporty 2-door model and a 4×4) – by sitting in the driver’s seat, playing with radio and sun roof controls, and honking the horns (although this was discouraged!). There’s no need to bring your licence though, as all the cars remain stationary and the engines are firmly off. We only saw a short promo film, but tonight and tomorrow cinema-goers will watch Dirty Dancing and Grease.

Catering and entertainment was provided by The Brickhouse nightclub, which backs on to the carpark. There was a brief speech from Damien Barr – the visionary behind the Starlite Drive-in:

“We all grew up with the drive-in dream. But it never happened in Britain because we don’t have the space, the weather, or that car culture. I wanted to update the idea and make it work for an urban, eco-conscious audience and this seemed the perfect way to do it.”

After which, we were treated to 1950s-style performances – retro singers, burlesque and a hula hoop girl.

I’d love to say long live the drive in but Volvo Sarlite Urban Drive-In is open for two nights only in London, before relocating to other spots around the UK.

Let’s hope it returns next year!